Blickfang Zürich 2018


Perfectly fitting trousers, tailor-made, simply ordered online – that’s what Selfnation, a young start-up that produces sustainably and locally, offers.
Our first joint project is a trade fair concept for small areas. A functional, but very central sales element is the coat stand: it presents the trouser styles and fabrics, while employees and visitors can exchange ideas at the attached standing desk. The POS coat stand is simple in construction, budget-friendly and yet of high quality. Here, the customer is picked up, advised, and, if interested, guided behind the curtain to the measurement – to conclude the purchase conversation at the clothes rack again. On 12m² a fluid, circular sales management is created.

The Interior

corporate design

The origin of an idea


The implementation

Brand in a Room

Client Selfnation AG
Location Stage One | Zürich
Services Messe Konzept, Corporate Design, POS Design Konzept
Project partner Frey und Frey

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