Successful brand management is becoming more and more challenging – new points of interaction are constantly emerging on the value chain, it seems difficult to establish a clear positioning, customer loyalty is loosing ground.

We believe that in the age of digital and physical fusion, relationships and experiences are more important than ever before. That’s why we founded blndd. in 2011 and relaunched it in 2018.

We work open-mindedly and in close collaboration with our clients. We develop holistic design concepts in dialogue: authentic, multi-sensory, emotionally appealing and economical.

Our strengths are finding the right balance between attention and unobtrusiveness and creating pleasant atmospheres. The end customer as well as the provider should feel comfortable, and be able to develop trust and mutual respect. We create recognition, clarity and conclusive transitions – but not at the loss of personalities.

Our working attitude is sociable, participative and characterized by clear values. We act free-thinking within coordinated processes, because this is how we unfold our potential and set high standards.

We believe that a balanced relationship between room for development and structure makes it much easier to immerse oneself in the brand world. The 4-phase process gives us and our clients the necessary basis and orientation to support projects in a goal-oriented manner.

In order to find optimal solutions for every customer need and every challenge, we can rely on a network of specialists and creative minds: from the first sketch to planning and implementation.

The 4-phase process forms the basis of our orientation in order to establish or continue brand-specific communication patterns.

Your needs as a client are of course individual and appropriate solutions are a customized matter. We can offer you maximum flexibility within your request. In the above-mentioned brand identity cycle, we can take an all-embracing, concrete or additive approach. We offer the following options:

• We accompany you in the long term.
  We help to build, revitalize and maintain your brand or service in an all-embracing way. The development is continuous, clear and consistent, without being at the whims and the urge for change of different creative departments. The processes of strategy and implementation are therefore never separate and sequential, but integrated and parallel from the very beginning. We guide you competently through all phases of the work.

• We accompany you analytically.
  You have a concern in the strategy area (brand assessment, positioning, POS elements, etc.).

• We accompany you specifically.
  You have a concern in the communication area (POS design, adaptation of web presence, sharpening of brand identity, etc.).

• We accompany you selectively.
  You have a concern in the fields of implementation or spatial design (campaign, event, exhibition stand, etc.).

• Development of the brand positioning
• Inventory and diagnosis of the status quo
• Capture of markets, brands, people and signals
• Inventory of all sensory channels
• Identification of success factors
• Building a basic understanding
• Declaration of identity
• Character Finding
• Definition of user promises and distinguishing features
• Elaborate and/or supplement mission statement
• Define Corporate Identity(CI) respectively the self-image of the brand/company

• Logo design
• Storytelling
• Packaging design
• Print media design: image brochures, posters, flyers
• classic campaigns
• cross-media campaigns
• Motion Design

• Spatial design and communication concepts
• Exhibitions
• Point-of-Sales
• Workspaces
• temporary
• permanently
• Staging of products and services
• Give spatial expression to identities

• Consulting for private and business areas
• Conception of furnishing, light and colour
• Search of art objects and pictures
• Design and individual production of furniture and personalized objects