Fraisa

Fraisa is an internationally operating Swiss family business that produces cutting tools for metalworking.

True to its company motto ‘passion for precision’, the showroom speaks a clear design language. It is reduced to a few components so that the essentials – the milling tools – are clearly presented. The table in the middle is a subtle homage to the traditional workbench, a symbol of the passion for the craft.
In order not to lapse into static sobriety, circular patterns add a touch of dynamism to the sense of space. They are reminiscent of the movement of rotating taps.