The trade fair concept for Honda at the IAA Frankfurt is based on the claim “The Power of Dreams”. Large screens refer to the development processes behind the exhibited cars: from the first design sketches, to the vision and the passionate dedication with which dynamics and functionality are brought together.
Visitors are granted an exquisite view of details while keeping the big picture in mind. The choice of colours and subtle lighting should invite visitors to linger, especially in the lounge area. An acoustic oasis of calm amidst the noise of the countless trade fair streets.
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